words we live by
we are a brand + experience consultancy
ADDO is a brand + experience consultancy. We help businesses and brands ideate and activate initiatives to enhance leadership and social impact. We create ways for companies to maximize “doing business” while “doing good” to deliver tangible, sustainable and measurable engagement with customers and their communities.
Engaging and activating a brand’s most loyal customers through leadership and social impact requires more than just a good idea. It demands action. ADDO is a partner in turning industry-changing ideas into market-ready initiatives that mobilize, energize and engage customers and fans. In making people part of the story – we bring brands to lives.
We are experts in leadership
Leadership matters. ADDO leadership stems not only from an understanding of how to lead complex, social-minded initiatives, but also from our global perspective. We bring a savvy and steadfast global view to the way we lead the ideation process — which we call Imagination Sessions.
Creating awe + making impact
Ideas demand action. Good ideas matter, ideas that come alive matter more. We turn the best ideas for generating brand and social impact from our Imagination Sessions into market-ready initiatives that can be measured, optimized and scaled over time.
Imagination works within process
The ADDO process balances creativity, social impact and business needs. We get to know our clients, their customers, their passion points and their business objectives. This allows us to tap into the creativity that fuels big ideas, as well as to dive into the requirements and structure that successfully launch, optimize and measure results.
We host an 80-minute Imagination Session designed to unearth unique opportunities that activate impact for your organization or brand. From there, we begin our five-step process.
Captivate + Engage
We identify clear, strategic goals in order to expand the potential for what is possible in developing inspired initiatives that also extend the influence of your brand.
Unveil + Assess
With the foundation and core elements in place, we schedule an Imagination Forum with your team to present and discuss aspects of the initiative that will help unlock key organizational goals.
Refine + Prototype
The ADDO team uses an iterative process, designed to continually prototype, test and refine the activation plan with your team until a final approach is 'launch ready."
Launch + Measure
Partnering with your team, we establish "ADDO Metrics" for success to measure ROI across a range of factors — from fan engagement, to team involvement to the impact on communities and people.
Share + Extend
Telling your story extends the energy, impact and engagement of the initiative. We leverage your story through extensions such as targeted social media sharing and annual reports for your organization.
ADDO is capable of launching a variety of initiatives that mobilize, engage and activate customers in their own back yards, or across the globe. Some of our Impact Channels include:
Healthy Eating + Healthy Living
Fitness + Sports, Teams, and Events
Student enrichment + Educator support
Global travel + Global good
Awareness + Advocacy and Action
Wildlife Preservation + Mobilization
ADDO worked alongside Chick-fil-A to create Chick-fil-A Leader Academy, a national high school leadership program focused on impact through action.
View the Case Study